Arisun Tires has recently unveiled billboards in New York’s Times Square. The tire maker will showcase its brand through the sprawling 25-story, 15,000-square-foot building side LED display wrapping around the American Eagle store as the second launch at the heart of Times Square in New York. 

Arisun at Times Square

“We see it as a perfect opportunity to increase our global brand image and market value. This campaign will generate millions of brand impressions worldwide and associates Arisun with some of the most well-known, established tire brands in the world.” ZC Rubber said.

ZC Rubber, the Arisun brand owner, achieved upward development and maintained steady growth in 2020, a year full of turmoil, though. “As the safety and value continue to be the core of our success, we are committed to increasing R&D investment and customer support to meet higher market demand.  We cherish our relationship with our partners and dealers and hope to help them expand their market share through more diversified strategies for the coming year.”

ZC Rubber ranks among the Top 10 global tire companies in 2020 for the ninth straight year with 2019 tire sales of 3,585 million USD. In 2020, it sees “a sales growth trend continues” despite the impact of the pandemic.